Ingredients & standards
Thoughtful formulas, a curiosity about tea and a clear line between an ingredient story and proof.
Every ingredient has a job.
Founder-led questions. Chemist-led formulation. Clear reasons for what goes in.
Start with the job.
What is the product for? How does it feel in heat and humidity? Does the complete formula make sense, beyond a headline ingredient?
Question. Refine. Repeat.
We consider complete raw materials, texture and the way a formula fits a routine. Stability, compatibility, safety work and claims review belong in the process, not in the small print.
Natural isn't a safety claim.
Natural origin isn't automatically safe, and synthetic isn't automatically harmful. We choose ingredients for a purpose and explain that purpose without fear.
Explore the ingredient guide and how we talk about evidence.
Why tea?
A formulation lens, not a promise in a single ingredient.
A familiar ingredient. A curious beginning.
Tea has always been part of our story: as an ingredient, and as a moment to slow down. Fermentation gave us a new set of formulation questions.
What is a ferment?
Fermentation uses microorganisms to transform a raw material into an ingredient with a different composition. Its role depends on the ingredient, the complete formula and the evidence. The word alone doesn't prove an outcome.
Where it lives.
Our formulation brief uses tea ferments in POISE and STEADY. EASE contains green tea extract, not tea ferment. Check each product's final ingredient list for the complete formula.
Where the evidence stops.
We don't claim that ferments detox skin, balance hormones or repair the microbiome. An ingredient story isn't a finished-product clinical result.
Evidence, with honesty.
What we can say. What we can't, yet. The difference matters.
Three kinds of evidence.
Ingredient research explains why something was considered. Consumer feedback describes a person's experience. Finished-product testing evaluates the actual formula, within the limits of its protocol. These aren't interchangeable.
No borrowed authority.
We don't publish clinical percentages, claim dermatologist testing, call products non-comedogenic or make microbiome claims without appropriate finished-product evidence. We don't make blanket pregnancy-safety claims.
Keep the proof close.
Approved reports and reviewed results will be added here as they become available. No badges standing in for documents. No testimonials standing in for a trial.
If something feels off.
Stop using the product. Your safety matters more than a sale. Contact us, and seek medical help for a severe reaction.
What's in the thinking.
A plain-language guide to our formulation brief. Always check the product's final INCI; this isn't a complete ingredient label.
Ingredients, without the extra noise.
These are ingredient roles, not promises about finished-product outcomes. Formulas and associations must be checked against the final approved labels before launch.
Allantoin
In the brief: EASE, POISE
A skin-conditioning ingredient.
Betaine
In the brief: EASE, POISE
A humectant: it attracts water.
Blue pea flower ferment
In the brief: POISE
A botanical ferment. Ingredient rationale isn't clinical proof.
Ceramides NP, AP, EOP
In the brief: STEADY
Lipids used in barrier-focused formulation.
Ectoin
In the brief: POISE
An ingredient used in hydration-focused formulas.
Green tea extract
In the brief: EASE
A botanical extract, not a ferment.
Green tea ferment
In the brief: POISE, STEADY
Part of our tea-led formulation approach.
Hydroxyethyl urea
In the brief: POISE
A humectant.
Hyaluronic-acid components
In the brief: POISE, STEADY
Water-binding ingredients, including sodium hyaluronate.
Lactobacillus ferment
In the brief: POISE
A ferment ingredient, not a microbiome claim.
Licorice root extract
In the brief: EASE
A botanical ingredient.
Niacinamide
In the brief: EASE, POISE, STEADY
A widely used skin-conditioning ingredient.
Panthenol
In the brief: EASE, POISE, STEADY
Used in comfort- and hydration-focused formulas.
Plant-derived PDRN
In the brief: STEADY
An emerging ingredient. Source and supplier evidence need final verification.
Potassium azeloyl diglycinate
In the brief: STEADY
A water-friendly azelaic-acid derivative.
Salicylic acid
In the brief: EASE
An exfoliating ingredient. EASE is a cleanser, not an acne treatment.
Snow mushroom
In the brief: POISE
A source of water-binding polysaccharides.
Tranexamic acid
In the brief: EASE, POISE, STEADY
Selected for tone-focused cosmetic formulation.
Zinc gluconate
In the brief: EASE
Selected for oily-feeling skin.
Zinc PCA
In the brief: POISE
An ingredient used in oil- and hydration-focused formulas.
The whole formula matters.
An ingredient's published research doesn't prove that a finished product delivers the same result. Check the final packaging, patch test, and ask a clinician about pregnancy, breastfeeding or prescription treatments.